PROMOTIONAL GRAPHIC DESIGN
Although Williams Marketing Group's
specialty is website development and social
media marketing, graphic design is a critical
element of the success of those services.
With that in mind, we partner with Piedmont
Graphic Design to offer a wide range of
graphic design products and services to
augment our specalties, offering both
turnkey products or graphics only.
Logos are a vital way of communicating what your organization is ‘all about’. In a
competitive world a logo helps your organization to stand out from the pack and
differentiates you from competition. It also provides a face for your company or organization
that helps your target audience to remember you.
A good logo has a lot of challenges to meet: it should fit into a tiny space, say something
unique, be simple and distinquishable, and finish on schedule and under budget. Logos are
built from scratch, need to be incredibly flexible, and they have to please a lot of people who
have strong (and often opposing) opinions.
The more information you can provide about your logo, the less time involved in designing
it...and less costly.
Historically, the term "collateral" specifically referred to brochures or sell sheets developed as
sales support tools.
We offer the following types of marketing collateral design services for web and print:
If you have an event, product, brand, business, etc. that you need to promote, we can
insure that your target audience gets the message loud, clear, and in vivid color...or even
black and white. Ad and promo graphics can also be bundled with customized website landing
pages to enhance your efforts.
We offer the following types of Advertising and Promotional design services for web and
Pay-per-click ad graphics
Promotional website landing pages
Social media ad graphics
Advertising and Promotional Graphics
Some things to think about when visualizing your organization's logo:
1 - How would you describe your services and/or products?
2 - Who are your main competitors?
3 - What sets you apart from your competitors?
4 - What’s the age range of your target customer base?
5 - Do you have a tag line? If so, would you like it stated along side your logo?
6 - Do you have any specific imagery in mind for your logo?
7 - Do you have any color preferences, or existing brand colors?
8 - What adjectives should best describe your logo?
9 - What feeling or message do you want your logo to convey to those who
10- How would you like the typography to appear? Example: script, bold,
light, hand drawn, custom lettering
11- Where will your logo primarily be used?
If the primary usage is for the web, typically horizontal logos work best.
12- What’s your preferred deadline, time frame or exact date of completion?
13- Would you like any addition design services to be packaged with your
new logo? Example: business cards, envelops, letterheads, etc.
14- What logos appeal to you and why?
Can you imagine a company event or promotional. event without a branded promotional t-
Screen Printing to provide printed and embroidered promotional collateral.
We offer concept-to-delivery turnkey projects that include concept, design, apparel sourcing,
printing, and delivery. We also offer any combination in between. If you have your own
design and artwork, we can handle the rest.
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